Pitch Perfect

Pitching Your Innovations to UK Energy Networks

Welcome to the EIC’s guide to pitching your innovations to UK Energy Networks. As a Small-Medium Enterprise in the energy sector, you have the potential to make a big impact with your ideas. But in order to succeed, you need to effectively communicate the value of your innovation to potential partners and investors. In this page, we’ll provide you with tips and advice on how to craft a compelling pitch and make a lasting impression on UK Energy Networks.


See below for:

  • Key Information to include in your presentation.

  • The Top 3 Tips from the EIC Team.
  • Other considerations to make when pitching.

  • Things to avoid when pitching.

  • How to access more bespoke support.


Short description of the challenge your innovation will address.


An overview of your proposed solution / proposal, including the Unique Selling Point.


The potential financial and/or social benefits to the Energy Networks and consumers.


Scope of the proposal: Provide specific details on what you propose.


Funding required and proposed timescales.


Provide details of any relevant discussions or work previously undertaken with the Networks.

“When pitching your innovation idea to an Energy Network, focus on the potential impact and benefits it can bring to the industry and society. Demonstrate how your idea can revolutionise the way energy is transmitted, distributed and how it can contribute to a more sustainable future.”

Tip One

Clearly communicate what problem your innovation aims solve and what opportunity it creates to deliver benefits and make a change for the better.

Tip Two

Be concise and to the point. Make sure your pitch is focused and clearly communicates the potential benefits to both consumers and the networks. Be prepared to validate this with data.

Tip Three

Practice your pitch beforehand to ensure that you are confident and articulate when presenting. Keep to the timeframes and guidance received.

 Understand the steps required to ensure that your solution is compliant and will not present the Networks with any issues.
Understand the costs of development and implementation. Will the project take place over various stages that may require additional funding from the Networks? 
Consider the steps required to successfully progress your innovation to BAU deployment.
Demonstrate that you're clear about the project dependencies to enable progression through the Technology Readiness Levels.
Be prepared to answer questions at the end of your presentation. This will build confidence in your organisation and your proposed innovation.
Understand the counterfactual of the present situation and the implications if your idea is not taken up by the Networks.

When pitching an idea to the UK Energy Networks, it’s important to avoid:

1. Being unprepared.

2. Overloading your presentation with too much information and technical jargon.

3. Being too sales orientated. 

Microsoft PowerPoint


Google Sheets


How to access more bespoke support

Contact the EIC to practice or discuss your presentation with our Team

(Limited slots available). Click the button below to get started.

We’re here to help!